Your Financials Are Lying to You

If you think your balance sheet tells you what your company is worth, you’re managing with blinders on.

Depending on the sector, up to 90% of enterprise value now lives outside financial statements. Brand trust. Workforce capability. Supply-chain resilience. Governance. The ability to adapt when systems fail.

Yet most companies still run on tools that measure at best 10–30% of what determines survival and long-term performance. Financials explain the past. They do not explain future risk.

“Unmeasurable” is an excuse - Intangibles aren’t unmeasurable - Impakt IQ changes that.

Most ESG and sustainability approaches isolate a single metric and call it performance. That’s like buying a house based on square footage alone, without checking the foundation, the wiring, or whether the neighborhood floods.

As I often say: we don’t know what we don’t know. And that’s where value quietly disappears. ESG didn’t die. The illusion did. For years, ESG became a scoring exercise. When capital was cheap and scrutiny was low, companies with the resources to play the game rose to the top.

Then the market shifted. Investors got sharper. Green narratives stopped working. ESG suddenly looked expensive, slow, and disconnected from real operations.

But physics didn’t change. Climate risk is still business risk. Fires, floods, water stress, and resource volatility are already hitting assets, insurance, pricing, and supply chains.

The difference now? You can’t hide behind a glossy report.

The real question. The question isn’t: "How do we score?" It’s "How do we operate — and still be in business in 2030?"

That requires treating intangible risk and value as core business intelligence, not a side report. Because what you don’t measure properly doesn’t stay invisible forever. It shows up as cost, disruption — or failure.

Impakt IQ was built for this reality: the business intelligence system for Economics 3.0.

Elisa Turner, CEO & Founder, Impakt IQ